WA Real Estate Agents need not Fear the Digital Space

Let's face it, WA Real Estate needs a good shake up, and it is going to get it very soon.

Our clients are demanding better from us, some of us are listening, others have their heads seriously buried in the sand hoping the world of technology, connectivity, convenience and information on demand goes away..guess what, it isn't.

If I rewind my thinking by 4 months, I thought I knew a fair bit about technology and how to apply it to the Real Estate Industry, my golly gosh have I had an education.

Over the journey of creating and implementing the core values of Thought Leaders Real Estate (to lead our industry in all disciplines of practice) we have connected with some seriously talented people in this country from many industries, it has been an endless parade of 'light bulb moments' for 120 days, I am sure there are many more to come. 

As just one example, we have launched a marketing platform for property that not only utilises all the expected and common pieces of marketing collateral and real estate portal advertising, but, intelligently partners with the most powerful digital platforms on this planet to showcase our clients properties to specific audiences. The results are absolutely mind blowing.

What I have learnt (already knew) is that this industry has been built on the perception that an Agency needs to be big, it needs to be part of some large network/group to be able to deliver its clients with this type of reach in the market, to have the best technology, systems and marketing, that is just perception, it is not the reality, we have proved it false. 

Don't fear it, learn it and embrace it, our clients expect it, our Industry now needs to deliver. 

Contact Thought Leaders
Posted on Thursday, 20 April 2017
by Matt Travia in Latest News

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