You can control your Real Estate destiny!

The maintaining of composure and control when selling your home has never been more important, perhaps it's time that it becomes a valid discussion point with your agent?

When I say control, I mean that you, as a seller or potential seller maintaining a position of power and choice as the marketing and hopeful sale of your home unfolds.

Let me define this further by allowing you to consider what happens when buyers have control over your sale? What happens when your agent allows buyers to feel this way? As a buyer (which we have all been at times) what is your primary objective when negotiating to purchase a home? It is not to pay what the seller wants (or even more than the seller wants). It is to pay the very least that is required to secure the home.

I have said it before, I feel like I say the same things over and over however it is something that I am so passionate about – The agent you to chose to represent you IS responsible for the outcome of the sale whether it be overwhelmingly positive, neutral or negative.

If you do not have control over your sale (control via your chosen representative), your result is heavily impacted and your position compromised. Buyers sense weakness, they are drawn to it, and they will use it to get what they want. If your agent allows this behaviour, you will lose each and every time.

Maybe you chose the Agent for certain reasons (they were cheaper, they charged less for marketing, they told you a higher price, they told you they are a great ‘negotiator’) whatever the reason, if they did not maintain control over the market around your home, none of the reasons you chose them matter, they have potentially cost you a lot of money.

Perhaps then, next time you are selling (or are currently on the market), asking your agent to demonstrate their strategy of controlling the marketing around your home would be a great discussion point, I would be confident that only a handful of Agents would be able to succinctly answer the question.

Without control, any other relevant part of the sales process is eroded, it does not matter how good your photos are, how good your sign looks or how big your ad is on the internet, all of that inquiry will be wasted on a weak strategy.

Please think about it.

Thought Leader Property Appraisal
Posted on Wednesday, 23 May 2018
by Matt Travia in Latest News

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